MOST POPULAR VTUBER
VTubers, or Virtual YouTubers, have grown into a global phenomenon, with some of the most popular creators making substantial earnings through sponsorships, merchandise, live-streaming donations (such as YouTube’s “Super Chats”), and membership subscriptions. Among the highest earners in the VTuber space, many come from prominent agencies like Hololive and Nijisanji, whose talents boast millions of subscribers and dedicated fanbases willing to support their favorite virtual idols.
Kemed Vanderwich
11/12/20241 min read
1.Gawr Gura (Hololive EN) – Known for her playful and humorous persona, Gawr Gura is one of the most popular VTubers globally, especially among English-speaking fans. With over 4.5 million subscribers, she attracts significant revenue from Super Chats and merchandise sales. Gura's success highlights the strong appeal of VTubers outside Japan, where Hololive has expanded its reach to international audiences.
2. Kuzuha (Nijisanji JP) – A top earner from Nijisanji, Kuzuha is known for his gaming-focused content, especially around games like “Apex Legends.” His interactive style and charm have helped him amass a loyal following, and he ranks among the most Super Chatted VTubers worldwide, often reaching thousands of dollars in live-stream donations from fans each session.
3. Pekora Usada (Hololive JP) – Known for her unique laugh and cheerful personality, Pekora is another major figure in the VTuber industry. With over 2.6 million subscribers, Pekora’s live streams regularly attract thousands of viewers and significant Super Chat donations, helping her consistently rank among the top earners.
4. Marine Houshou (Hololive JP) – With a pirate theme and an outspoken personality, Marine has carved out her niche in the VTuber space. She’s widely popular in Japan and overseas, and her regular engagement with fans, coupled with her high subscriber count, make her one of Hololive’s biggest stars in terms of both popularity and revenue.
5. Kizuna AI – Often credited as the original VTuber, Kizuna AI’s pioneering content and collaborations with major brands (e.g., Toyota, SoftBank) have solidified her position as a high earner. Although her focus has shifted to occasional appearances and events, her influence and brand value keep her among the top-earning VTubers.
These VTubers utilize their fan engagement, unique character traits, and dedicated live-streaming sessions to maintain their high revenue. The combination of Super Chats, memberships, merchandise sales, and special sponsorship deals allows them to earn impressive incomes, and their popularity shows the potential of digital personas in the entertainment industry.